Prof. Gaby Odekerken-Schröder is an Associate Professor in Marketing, Director MSc. Programs, MT member of the Service Science Initiative at Maastricht University. Her main research interests are related to the domains of relationship marketing, services marketing, and customer (e-)loyalty. She is member of the editorial board of the Journal of Relationship Marketing, Service Science Journal and ad hoc reviewer of the International Journal of Service Industry Management, Journal of Marketing. Her research has been published in Journal of Marketing, Journal of Business Research, European Journal of Marketing, Journal of Retailing and Consumer Services, Journal of Consumer Marketing and many other international journals. Her teaching time is dedicated to developing and teaching high quality (relationship) marketing courses for bachelor, master, PhD and executive students.