Niek Hensen is Ph.D. Candidate at the Department of Marketing & Supply Chain Management of the Maastricht University School of Business and Economics. He obtained his Masters Degree in Business Economics (Bedrijfseconomie) in August 2006 at Maastricht University. As of July 1st 2007 he started working as a Ph.D. Candidate at the Department of Marketing. His Ph.D. project is titled ‘Sustainability through Stewardship’ and is supervised by Prof. Dr. Ko de Ruyter and Prof. Dr. Martin Wetzels.