Results oriented entrepreneurship (Resultaat Gericht Ondernemen, RGO)


Dr. Anita van Gils, Roy Broersma (Dept. of Organization and Strategy/O&S)

Co-operation with Syntens

Further information

Introduction and position in the current literature

Small and medium sized enterprises are vital to any country’s economy. At the heart of the development of these SMEs is their ability to innovate as that is deemed the only way any SME can survive in the long run. Although this notion is understood by most managers in an SME setting, the actual innovation output of these organizations  does not match their potential.

This often due to an owner/manager inability to employ a strategic management stance, as they often choose the more short term operational lens to look at their organization. The method of Result Oriented Enterprising as developed by Syntens helps owner/managers to rekindle their entrepreneurial spirit and inspires them to take a more strategic stance in managing their organization.

Research questions & hypothesis

The aim of the research is to investigate the added benefit for SMEs of employing the ROE method. We do this by investigating the following 2 hypotheses:

1. Using an owner/manager’s personal incentives can aid an organization in improving its innovative capabilities.
2. Aligning an organization’s goals to that of the individuals present in the organization will result in better organizational performance

Research methods

We take a mixed methods approach to answer the questions posed above. Our qualitative approach consist of interviewing in depth the actors involved in the ROE method. On the one hand these actors consist of organizations participating in the process, and on the other hand we interview the consultants guiding the process.

Our quantitative approach consist of sending out several questionnaires to the participating organizations. We follow the organizations as they progress through the process of ROE and carefully note differences on a number of key variables such as leadership and innovation potential.

Results & follow-ups
We aim to publish our results before April 1st, 2014.